About us
TALES IN TONES is more than just a clothing brand! it’s a celebration of timeless craftsmanship and contemporary design. Founded by Hina Jahanzeb, a creative force with a rich background in art, design, and fashion, the brand is rooted in the belief that clothing should not only be stylish but also tell a story.
With over four years of experience in the fashion industry and exposure to prestigious runways and international events, Hina has gained valuable insights into the global fashion landscape. Living and working outside Pakistan for the past five years has given her a unique perspective on how to blend cultural roots with modern trends seamlessly. Her expertise in fashion marketing and management further fuels her vision of creating something that bridges the gap between the contemporary and the traditional.
At TALES IN TONES ,every outfit is designed to bring you instant joy. These are clothes with energy pieces that inspire you to step out, style yourself, grab a coffee, or meet friends. In a world where retail therapy often feels inevitable, our designs are crafted to make you feel confident, happy, and alive.
We are also deeply conscious of our responsibility to preserve centuries-old craftsmanship and artistry. Our brand pays homage to Pakistan’s rich cultural heritage by reimagining it in styles that resonate with today’s woman someone who values her roots while embracing what’s current.
At TALES IN TONES, tales are truly woven into timeless tones. Our mission is to preserve the artistry of the past while making it relevant for the future. By combining traditional craftsmanship with contemporary aesthetics, we aim to offer you pieces that not only make you look good but also feel connected to a deeper story.
Let’s style a better future together.
With over four years of experience in the fashion industry and exposure to prestigious runways and international events, Hina has gained valuable insights into the global fashion landscape. Living and working outside Pakistan for the past five years has given her a unique perspective on how to blend cultural roots with modern trends seamlessly. Her expertise in fashion marketing and management further fuels her vision of creating something that bridges the gap between the contemporary and the traditional.
At TALES IN TONES ,every outfit is designed to bring you instant joy. These are clothes with energy pieces that inspire you to step out, style yourself, grab a coffee, or meet friends. In a world where retail therapy often feels inevitable, our designs are crafted to make you feel confident, happy, and alive.
We are also deeply conscious of our responsibility to preserve centuries-old craftsmanship and artistry. Our brand pays homage to Pakistan’s rich cultural heritage by reimagining it in styles that resonate with today’s woman someone who values her roots while embracing what’s current.
At TALES IN TONES, tales are truly woven into timeless tones. Our mission is to preserve the artistry of the past while making it relevant for the future. By combining traditional craftsmanship with contemporary aesthetics, we aim to offer you pieces that not only make you look good but also feel connected to a deeper story.
Let’s style a better future together.
